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by Mark Baier
The story of the
blues is impossible to tell without also telling the story of Alligator
Records. The venerable label has, since 1971, not only been instrumental
in promoting blues music as a commercial idiom, but also set standards,
both musical and ethical, that competitors can only aspire to meet. Of
course, none of this could have happened without the courage and vision
of Alligator’s founder, Bruce Iglauer.
Bitten By The Blues,
published by University of Chicago Press and co-written by Iglauer and
Patrick A. Roberts, is the first-hand recounting of the journey Bruce
and Alligator have taken; it is essential reading for even the most
casual of blues lovers.
The story starts
in the late ‘60s when Iglauer, a theatre major at Lawrence University in
Appleton WI, started making regular pilgrimages to Chicago in order to
hear first hand the blues music he had fallen in love with. Inspired by
Vanguard Records’ influential
Chicago the Blues Today, a young Iglauer found himself like a bee to
honey buzzing around Bob Koester’s Jazz Record Mart, basking in an
atmosphere that venerated the small but vibrant blues community.
It was a time dominated by the burgeoning rock ‘n’ roll
explosion, and one that had seemed to forget the artists and genres that
were the foundation of everything being built upon it. The idealistic
Iglauer was determined to rectify this and bring the real thing,
Chicago's blues, to a wider audience of his peers. What started as a
desire to bring authentic Chicago blues to Lawrence for campus dances
quickly became a mission to bring Chicago's finest cultural export to a
much wider audience and Alligator Records was born. In an act of fate
that Iglauer could only have dreamt about, his decision to record Hound
Dog Taylor, a virtual unknown outside the small neighborhood clubs in
the city's hardscrabble South and West Sides, resonated with independent
FM radio stations across the country. Iglauer proved to be a tireless
crusader and promoter, logging countless hours in his Chevy Vega, stacks
of LPs crammed in the back.
Bitten By The
Blues
is littered with fascinating tales of this heady time and his mission,
one that as much chose Iglauer as he chose it. Iglauer emerges as a
messenger chosen to spread the word and deeds of Chicago blues, and time
after time he proves himself to be an exemplary prophet, earning the
trust of artists and fans along the way. Blues artists historically had
been mistreated by record labels and unscrupulous promoters and Iglauer
not only won their confidence but exhibited a courage to defend them
that was unheard of at the time. His love of the blues transcended the
music and was notable for his recognition of the humanity of those
playing it. Never one to be content calling the shots from an office or
skybox, Iglauer was just as likely to be driving from gig to gig as he
was to be writing the checks and directing the recording sessions.
Bitten By The Blues is not
only a lesson in how to successfully run an independent record company,
but also a primer in doing it ethically and honorably. It is a tale of
people and product, with the two inexorably intertwined.
Bitten by The Blues reveals
that Iglauer never forgot that central truth.
There are
intimate backstage stories galore as well as cautionary tales of trying
to operate a profitable business in a sea of uncertainty. The music
business has been aptly described (by gonzo writer Hunter S. Thompson)
as "a cruel and shallow money trench, a long plastic hallway where
thieves and pimps run free, and good men die like dogs. There’s also a
negative side." Iglauer acknowledges all of that and how he negotiated
this veritable minefield. Though he didn't realize it at the time, it
took a substantial amount of courage and principal to prevail.
The day to day
anecdotes of the artists themselves (including Koko Taylor, Son Seals,
Luther Allison, Albert Collins, Johnny Winter and many more) and the
challenges this personal attention demanded are the joyful moments when
juxtaposed against the realities of operating a record company
profitably. Alligator’s evolution, initially revolving around a small
cadre of local artists, in time reached across the country and
ultimately spread worldwide in its scope and vision. Iglauer seemingly
never dreamed of building this empire, he was too busy doing it.
Bitten By The Blues recounts
the many ways which the music business will drive someone to penury.
Iglauer’s success is equal parts being blind to these diversions as it
is being obsessed with them.
Ultimately
Bitten By The Blues is the
story of one man’s youthful passion and the subsequent lifelong voyage
this musical spirit takes him on. It's a journey that has resulted in
Grammy awards and nights spent sleeping in the car. It's a journey that
tested his character and brought joy to his heart. It's a journey that
makes it hard to imagine a world without Alligator Records and the
contribution it has had on the music community. It's a journey mapped by
providence and sheer willpower. If Alligator’s most recent releases are
any indication, the Blues are very much alive and well; with Bruce
Iglauer and Alligator Records championing the music’s journey into the
unknown, it is in eminently good hands.
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